Sadly while the NFL decided to go with Showtime, a huge mistake considering how much smaller they are in comparison to HBO, and how much smaller they are compared to the "free" cable networks like USA, it seems like an exercise in futility. Not only that, but cable really does finally seem like it's going to fulfill its destiny as the future of television. While the big four networks keep losing viewers every year, USA keep inching upwards with shows in the 7-5 million viewer range, easily more than some network darlings get like Friday Night Lights.

And speaking of FNL, DirecTV is slowly transforming The 101 (new name please) from a rerun stub into a network of their own. FNL is going to air new episodes there this year and was recently rerunning episodes of Ax Men and Ice Road Truckers along with some recent South Park. Could this be the run-up to really going for it and producing 100% original content leveraged over their own distribution network? I mean what we're really talking about here is what indie producers are trying to do over the web with the Internet, only now DirecTV is going to use its distribution medium for its original content.

It's a scary thought because it consolidates creative control in all aspects with DirecTV, yet it also opens many opportunities for experimentation that the big networks can't afford to try. No commercials? Why not! Nobody else wants to air the show? No problem, we'll just make a new satellite channel!

It'll be interesting to see where all of this goes.