As far as numbers go, these are pretty big. The third iteration of Activision's Guitar Hero III managed to do about $100 million worth of business in its first week on sale, according to Variety. Hysterically, the price for GH3 is only about $40 more than Halo 3, yet you get the game plus an instrument to go with it, making it far more of a bargain than the current fare of overpriced console games.
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